Keyword Optimization

Is where the user can add keywords inside the campaigns>>ad groups. Further Newton, also provides features like -

1. Bulk Upload -

• Add multiple keywords simultaneously by selecting Bulk Upload (.csv).

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• Upload a CSV file formatted as per the provided template.
• Alternatively, download the pre-formatted template, add keywords, and upload the CSV.

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2. Bulk Action -

• Manage keywords after adding them.
• Select the entire list or specific keywords.
• Click Action, choose the desired action, and apply it.

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3. Keyword Recommendation -

• View a list of recommended keywords on the left side.
• Select all or choose specific keywords to add to your keyword list.

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4. Negative Keywords -

• Add keywords that you want to exclude from targeting.
• When audiences search using these keywords, your ad will not be displayed.

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• The process of adding Negative Keywords is same as adding Standard Keywords

Ways to Add Keywords -

1. Through App Campaign -

• Select the required App.
• Click Add > Add Keyword.
• Choose the Campaign and Ad Group from the list.

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• Select whether you want to add Standard or Negative Keywords

• Upload keywords via:
  • Comma-delimited format or
  • Bulk Upload.
• Click on Add Keyword after uploading

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• Adjust bids and change match types for all or selected keywords.

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• Lastly, Click Add Keyword at the bottom right.

2. Through Keyword Page:

   1. Navigate to the Keyword Page from the top menu.
   2. Select Standard Keywords.
   3. Choose the Campaign Group from the dropdown.
   4. Click Add > Add Keyword.
   5. Select the Campaign and Ad Group.
   6. Upload keywords using Comma Delimited format or Bulk Upload.
   7. Click Add Keyword after uploading.
   8. Modify bid and match type as required.
   9. Finalize by clicking Add Keyword at the bottom right.

3. When Creating an Ad Group:

1. Complete the Ad Group Configuration.
2. When clicking Create Ad Group, select With Keywords.
3. On the Keyword Configuration Page
4. Choose Standard or Negative Keywords.
5. Upload keywords using Comma Delimited format or Bulk Upload.
6. Click Add Keyword after uploading.
7. Adjust bid and match type for selected keywords.
8. Click Add Keyword at the bottom right to finalize.