Campaign Data Visualization

1. Comprehensive Dashboard: Gain quick insights into the performance of your campaigns and applications at a glance.
2. Eight Major Metric Tiles:
   • Impressions: Total views generated by your campaigns.
   • Taps: Number of interactions initiated by users.
   • Downloads: Successful app installations.
   • Spends: Total investment in your campaigns.
   • CR% (Conversion Rate): The percentage of users converting from taps to downloads.
   • SPD (Spends Per Download): Average cost for each download.
   • Goals: Campaign objectives achieved.
   • SPG (Spends Per Goal): Cost incurred per achieved goal.

Further, user can see on the top, a row of seven sections, which are as following -

• Apps
• Campaigns
• Ad Groups
• Keywords
• Search Terms
• Ads
• CPP( Customized Product Page)

Chart Visualization -

1. Apps Page -

• Day-on-Day Visualization: Newton offers a day-on-day chart to compare trends for up to three selected apps based on a chosen metric.
• Metric Selection: The desired metric can be selected using the "Select Metric" dropdown, located in the top-left corner of the chart.
• App Selection: Up to three apps can be selected for comparison through the "Apps" dropdown, located in the top-right corner of the chart.

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The List of Metrics consist -

• Impressions
• Taps
• Downloads(Tap-Through)
• Cost
• Spends
• New Downloads(Tap-Through)
• Re-Downloads(Tap-Through)
• TTR%( Tap Through Rate)
• CR%(Conversion Rate)(Tap-Through)
• CPT (Cost Per Tap)
• CPM( Cost Per Mile)
• CPD(Tap-Through)
• SPD(Spends Per Downloads)
• Goal%
• CPG(Cost Per Goal)
• SPG(Spends Per Goal)
• Install Rate
• Installs
• Goals
• Total Events
• Avg Daily Cost
• Monthly Budget
• Avg Daily Spends

2. Campaign Page -

• On the Campaign Page as well, User can compare and have chart visualization of upto 5 Campaigns for the Metric Selected.

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3. Ad Group Page -

• Similarly, the user can compare and get a chart visual of upto 5 Ad Groups at the same time for the particular Metric selected.

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4. Keyword Page -

• Similarly, the user can compare and get a chart visual of upto 5 Keywords of a particular campaign or 5 in total from mix od all the campaigns at the same time for the particular Metric selected. -

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