Custom Reporting

• Custom Reporting is a feature-rich module that allows users to generate tailored data reports from one or more applications, meeting specific analytical or operational needs.

  Key Capabilities:

  1. Application-Specific or Multi-App Data Access:
     • Download data from a single application or combine data from multiple applications as required.
  2. Customizable Date Range:
     • Define a specific time period to extract relevant data within the chosen range.
  3. Flexible Metric Selection:
     • Choose from a variety of metrics to include only the data points necessary for analysis.
  4. Advanced Filtering Options:
     • Apply filters to refine results and obtain precise, targeted data sets.

Where to find Custom Reporting -

• Hover over the Sidebar>>Select ASA>>Select Custom Reports

• 

• 

• Generate Reports Button - A prominent blue box labeled "Generate Reports" enables users to create new reports effortlessly.
• As well as a List of Columns -
  • Action: Specifies whether to download or delete the report.
  • Reports: Displays the name of the system-generated report.
  • Description: Contains additional details or external descriptions.
  • Date Range: Indicates the time period covered by the report.
  • Status: Shows the report’s availability for download.
  • Template: Describes the format or template of the report.
  • Created By: Lists the user or entity that created the report.
  • Recipient: Identifies the intended recipient(s) of the report.

How to Create a Custom Report -

• Select Generate Reports

Creating Custom Reports is divided into 3 sections -

• Setup
• Dimensions
• Metrics

• 

1. Setup -

• 

• Select App or Apps

  Select the date range the report has to be generated for

  Select Preset -

  

• 

• Custom: Allows users to select specific dimensions and metrics based on their requirements.
• Apps: Provides a detailed performance report of the selected app(s).
• Campaigns: Offers an in-depth report on the performance of all campaigns under the selected app(s).
• Ad Group: Displays detailed insights into the performance of Ad Groups under the selected app(s).
• Keywords: Generates a comprehensive report on the performance of all Keywords associated with the app(s).
• Search Terms: Reports on added Keywords and their Search Term performance for the selected app(s).
• Impression Share: Delivers insights into the Impression Share performance of Keywords under the app(s).
• MMP Data: Provides detailed reports on event performance for activities running under the app(s).
• Enter Report Name(Optional)
• Enter a Description(Optional)

2. Dimensions -

• Time: Currently only the "Daily" time option is supported on Newton.
• App: Includes the App Name and App ID details.
• Country/Region: Displays metrics segmented by country or region.
• Campaign: Provides options for Campaign-specific details.
• Ad Group: Offers detailed insights and options for Ad Group performance.
• Keyword: Presents performance options for individual Keywords.
• Search Term: Includes options for Impression performance and Search Term ranking details.

• 

3. Metrics -

• ASA Data: Includes metrics such as Impressions, Taps, and other Apple Search Ads-related data.
• Cost: Provides options for analyzing cost-related metrics.
• Spends: Displays options for detailed Spend-related data.
• MMP Data: Covers all metrics related to MMP data, such as events and their performance.

• 

• Selection: Choose the required dimensions and metrics based on reporting needs.
• Generate Report: Click the "Generate Report" button located at the bottom right to initiate the report creation process.
• Result - The Report will be shown on the Custom Report Page and is ready to be downloaded.

Sharing Feature -

• Just beside the download option there is an option to share the report -

  

• Where user will have 2 options available to share the report -
  • Via Email
  • Via Slack

Case 1-

• When user selects - ' Share via Email'
• A box will be shown having a User dropdown list and below that a field to enter a valid Email-address

• Once selected through the user list or entered the email-address
• Click on Share Report
• Result -
  • The custom report will be shared directly to the respective e-mail address/addresses

Case 2 -

• When user selects - 'Share via Slack'

• A box will shown, where -
  • Firstly, user has to connect workspaces
  • Then a list will appear of channels and people
  • Enter name/channel and select from list, or enter exact ID.
  • Enter a message
• Result -

  • The custom report will be shared directly to the respective person/channel