NIKO

Lead App Marketing with Niko

I. The dynamics of running Apple Ads

II. Niko: The co-pilot powering every campaign

III. How Niko delivers measurable impact

IV.. Always-on, Goal-driven and Adaptive

The Impact: Advertisers Love Niko

• Lower CAC: Significant improvement across all metrics from Impression Share and Tap-

• Scalability and Efficiency: Advertisers can run more campaigns at once, confidently

• Minimum ad wastage: By shifting ad spend to incremental users, eliminating low-quality

• Unmatched Competitive Edge – By analyzing data in real time, Niko enables smarter

Where to find NIKO -

• Login on Newton Platform
• Hover over the Sidebar
• Click on the ASA Section
• Select on 'NIKO'
• Click on 'AI Automation'
• Start the Automation

How to Use NIKO -

• After Selecting NIKO from the sidebar

• You'll see the following landing page -

  

• Now, Select your preferred campaign group & App
• Select ' Add '

• 

• Select the App Name

  

• Click to turn on either or both of the Options -
  • Auto Bidder
  • Auto Budget Adjustor
• Click on 'Next'

Goal Setup

• Setup your goal

  
  

• 

• Adjust your Brand Spends
• Select a suitable strategy for your campaign
  • Optimize Cost Per Acquisition
  • Maximize Events( In-app Events/Goals)
  • Maximize SOV(Share of Voice)
• Select Event Type -
  • SPG(Spends Per Goal)
• Enter a Target Value according to your desired strategy and goal
• Lastly, to start the automation
• Click on 'Start Automation'

Post Automation has Started -

Monitoring -

• Once Automation has started you can monitor its performance by Selecting your app from the landing page of NIKO
• Once selected, following is the Landing Page -

• 

  
  
• Here, on top there are 3 sections to monitor the performance -
  • Analytics
  • Configurations
  • Logs

Analytics

• On the top there is a row of cards stating -
  • Strategy being used
  • Event name
  • Niko Actions
    • Budget
    • Bid
• Further, 3 line charts are shown below the row of cards to get a more clear understanding of the trend over the period
• The charts are on/about -

• SPG - Showing the Target and Current SPG and the performance rate

• Following is the visual -

  

• Target Event - Showing the current value of the Events/ or over the selected period of time
• Following is the Visual -

• 

  

• Budget Consumption - Shows the amount of budget consumed
• Following is the Visual -

• 

  
  

Furthermore, Below that, you can see a table consisting of the performance metrics -

• 

• Following Column Names would be visible in the table -
  • Campaign Name
  • Campaign Type
  • Initial Daily Budget
  • Final Daily Budget
  • Budget Change(%)
  • Downloads
  • Cost
  • CPT

Next Tab that is seen  is the Ad Group tab which -

• Allows you to monitor and manage bid adjustments, cost performance, and target event values across all your ad groups. This section provides a detailed summary of key metrics to help optimize bidding strategies effectively.

Following is the Visual of Ad-Group Tab -

Purpose

This view helps advertisers:

• Track and compare bid adjustments across different ad groups.
• Evaluate cost performance versus event value.
• Identify underperforming ad groups and adjust bids for better ROI.

The Next Tab is called- Keywords

• The Keywords tab provides a detailed view of performance and bidding metrics for each keyword within your campaigns. This helps you analyze keyword-level effectiveness, understand bid changes, and optimize cost efficiency for better ad performance.

Purpose

The Keyword Performance View helps advertisers:

• Evaluate which keywords generate the best engagement and conversions.
• Monitor and adjust CPT bids for cost optimization.
• Identify high-performing keywords that deliver better conversion rates at lower costs.
• Detect underperforming keywords that may require bid reduction or pausing.

Configuration -

• The AI Automation Configuration section helps advertisers get the most out of their campaigns by using Niko’s smart automation tools. Here, you can control how Niko adjusts bids, manages budgets, and sets performance goals — all aimed at improving results while saving time.

Step 1. AI Bid Optimization -

• This feature lets Niko automatically adjust your campaign bids in real time.
  • It analyzes live performance data and updates bids to get the best possible results.
  • The goal is to spend smarter — increasing conversions while keeping costs efficient.
  • You don’t have to manually tweak bids; Niko does it continuously based on your set strategy.

Step 2. Budget Optimization

Niko ensures your campaign budgets are distributed in the most effective way.

• It monitors how each campaign is performing and shifts budgets where they’ll have the biggest impact.
• This helps make sure no money is wasted and every dollar contributes to genuine growth.
• It’s especially useful when managing multiple campaigns under one group.

Step 3: Goal Setup

This section defines how you want Niko to measure and prioritize campaign success.

You can set spending priorities and define your target performance metrics.

a. Spends Split

• Allows you to decide how your total budget is divided between Brand and Performance campaigns.
• Use the Brand Spend % slider to set the proportion.

• For example, if you set it to 70%, Niko will allocate 70% of your budget to brand-focused campaigns and the remaining 30% to acquisition campaigns.

  

b. Target

• Defines your campaign’s performance goal.
• Choose an optimization strategy (e.g., Optimize Cost Per Acquisition) and enter your target value.
• Example: Setting a CPA target of 8 tells Niko to maintain your average acquisition cost around that value.

Step 4: Save Configuration

Once all settings are defined:

• Click Save Configuration to apply your changes.
• You'll see Save Configuration at bottom left

• Niko will immediately begin using your updated setup to guide bidding, budgeting, and optimization decisions.

  

Campaign Log Overview -

💡 Why It Matters

• The Logs section provides complete transparency into how Niko automates and scales app marketing.
• Advertisers can trace every optimization — from top-level campaign budget shifts to the finest keyword-level tweaks.
• This ensures confidence in AI-driven decisions and enables data-backed growth management.

1. Campaign Tab

• Displays all campaign-level updates made by Niko in real time.

• Shows actions such as budget changes, pauses, or restarts across campaigns.

  Each log entry includes:

  • Date: When the action occurred.
  • Campaign Name: The affected campaign.
  • Initial & Final Values: Budget or setting before and after the change.
  • Action: What Niko adjusted (e.g., Daily Budget Updated, Campaign Paused).
• Example: Niko doubled the Brand Campaign budget from $150 → $300 after detecting strong performance trends.

2. Ad Group Tab

• Focuses on intra-campaign adjustments — the optimizations Niko performs within specific ad groups.

  Tracks actions like:

  • Bid or budget updates based on ad group performance.
  • Ad group activation or pausing to align spend with user intent and seasonality.
• Helps advertisers see how AI reallocates resources between ad groups to ensure efficient performance under each campaign.

3. Keywords Tab

• Logs every keyword-level optimization Niko executes to refine targeting and improve cost efficiency.

  Records include:

  • Keyword additions or removals based on performance signals.
  • Bid adjustments to prioritize high-intent or incremental keywords.
  • Discovery of new variants, including user typos and unconventional search terms that drive additional reach.
• Offers clear visibility into how Niko’s advanced keyword intelligence evolves campaign strategy over time.